Here's why interest in Microsoft Power Apps is skyrocketing
I make no excuses for coming back to the subject of Microsoft Power Apps in this blog: the level of interest in them is skyrocketing.
Companies are starting to understand that they can build their entire CRM system – with additional custom-built process tools – by using a combination of
Microsoft Dynamics 365 and cost-effective Power Apps.
The advantage of this approach is that you can get all the power and scalability of Dynamics 365 from sales and marketing processes, through customer engagement,
to billing and fulfilment – but with the added value of low code, Power Apps are built for the way that you operate.
Let’s take a look at a manufacturing company that has been through the pandemic and shifted to hybrid working.
They are really in the early stages of getting the benefits of the cloud, having focused on ensuring their staff can work at home, in the office or on the road.
They are seeing the benefits of improved productivity, increased security and are keen to get more out of the cloud.
What are their challenges now?
Let’s start with sales and marketing. How they manage leads, how they ensure that they have a professional and aligned approach to prospects is an area that
they are just not good enough at.
Current customers get approached by a sales guy or receive marketing promotions when they already have an account manager who is engaged in upselling.
In other words, the right hand doesn’t know what the left hand is doing.
This is classic CRM territory: customer relationships managed throughout the process and Dynamics 365 is built for this, whether the manufacturer is 10-strong or
has 100,000 employees.
Where Power Apps fit in is where, say, the finance and data analysis team have specific processes that they want to automate.
It might be pulling in the right information for monthly reviews, or they need a dashboard that senior executives can constantly have access to.
Power Apps, particularly low code Model-driven Power Apps, are perfect for this. They are not the same as no-code Canvas Power Apps, as they need a bit of
support from a techie, but provide a huge amount of flexibility at low cost.
For example, a Dynamics 365 CRM license costs £71.60 per user per month, while a Power Apps license is just £3.80 per app per month.
There are multiple smaller processes in an organisation that could do with this sort of flexible automation and that is where you can take advantage of the
Microsoft Power Platform, and Power Apps in particular.
Contact us here to discuss your business challenges and how Solutions Shared can help you.
About the Author
Founder | Business Solution Consultant, Solutions Shared Ltd