Dynamics 365 LinkedIn Integration Announced
Last week Microsoft and LinkedIn jointly announced integration between Microsoft Dynamics 365 for Sales and LinkedIn Sales Navigator,
available in July.
“Today we’re announcing with LinkedIn new integration that will help salespeople deliver better outcomes using insights
from LinkedIn Sales Navigator and LinkedIn’s 500 million professionals. Sales Navigator with Dynamics 365 will dramatically increase
the effectiveness of salespeople by tapping into their professional networks and relationships, giving them the ability to improve
their pipeline by:
- Leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales,
facilitating introductions directly through the company’s network, and sending InMail, messages and customized connection requests
- Engaging buyers with tailored content throughout the account lifecycle, and getting account and lead updates including news
mentions and job changes
- Building strong relationships with existing contacts through access to LinkedIn profile details including photos, current roles
and work history.”
- Scott Guthrie, Executive Vice President, Cloud and Enterprise Group, Microsoft
The Microsoft announcement can be found on the Official Microsoft Blog here
The LinkedIn announcement can be found on their Sales Blog here
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About the Author
John Clark
Founder | Microsoft Dynamics 365 & Power Platform Consultant, Solutions Shared Ltd